The relationship between creativity and performance in entrepreneurial teams in Tunisia

Soufien Zouari
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Soufien Zouari: The University of Economic and Management of SFAX, Tunisia

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 6, 134-145

Abstract: This paper examines the correlation between originality and success within entrepreneurial teams operating in Tunisia. In order to achieve this objective, it is imperative to emphasize the factors that impact the effectiveness of entrepreneurial teams. Previous research has elucidated the notion of creativity within entrepreneurial teams through the examination of trust and information sharing among team members, as well as the influence of the industry in which the team operates. This article posits that there exists an assumption regarding the positive impact of creativity on the performance of entrepreneurial teams. This assumption forms the basis for the reciprocal link between these two variables. The primary aim of this study was to investigate the influence of entrepreneurial team innovation on performance outcomes. The objective of this study was to conduct an empirical examination of the relationship between creativity and performance within entrepreneurial teams, with the purpose of determining if this relationship is unidirectional, recursive, or perhaps simultaneous. Key Words:Entrepreneurial team, Creativity, Performance, Diversity in the entrepreneurial team

Date: 2023
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