The influence of culture and gender differences in communication: society’s perception

Andrew Enaifoghe
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Andrew Enaifoghe: Research fellow, Department of Business Management, University of Zululand, KwaDlangezwa, 3886, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 7, 460-468

Abstract: The study looked at how the differences in gender and the social setting affect society's perceptions of women’s ability to communicate as leaders. Research shows how culture influences individual thinking, language, communication, and behaviour. The study indicated that gender construct influences individuals’ attitudes, emotions, and behaviours. The same is true for assigned positions in society depending on gender and leadership position. The problem identified cultural aspects of leadership that represent variations in gender norms and communication styles for women in leadership and elements linked to sexual distinction. This article, therefore, focuses on the problems that culture influences gender communication. The research adopted a qualitative approach, a systematic analysis of the literature of the baseline data collected, forming part of a randomised controlled sample collection. The findings indicate the persistent gender discrepancies in communication in several contexts, as women prefer to use more concrete vocabulary in several contexts, emphasising how people can achieve goals, including specifics, and using terms that are easy to imagine. It is no mystery that we are in a period of transformation, and attitudes about sex and gender leadership are changing, therefore, understanding the problems of sexual difference and women’s ability to communicate in leadership can be addressed by creating and strengthening an adequate framework with the condition of a mentality change. Key Words:Gender, Communication, Leadership, Cultural Setting, Perception, Women

Date: 2023
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