Moderating influence of lean-green practices on the relationship between capital mobilization and performance of medium hotels in the Kenyan cities

Ngunga Joseph Karimi, Kyalo Teresia Ngina and M. Gichuhi David
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Ngunga Joseph Karimi: Karatina University, Nyeri County, Kenya
Kyalo Teresia Ngina: Karatina University, Nyeri County, Kenya
M. Gichuhi David: Karatina University, Nyeri County, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 8, 01-11

Abstract: The objective of this study was to investigate the impact of capital mobilization on the operational outcomes of medium-sized hotels located in urban areas of Kenya. The research was grounded in the framework of dynamic capability theory. The study employed a pragmatic research paradigm that utilized mixed methodologies and employed a contemporaneous triangulation research methodology. The sample consisted of 534 medium-sized hotels. The researchers employed a stratified random sampling methodology to ascertain a sample size of 229 hotels. The research was grounded in the theoretical framework of the natural resource-based perspective. In order to examine the goal hypothesis, the researchers calculated the beta coefficient and conducted a t-test to assess the association between capital mobilization and the performance of medium hotels in Kenya. The significance level for this test was set at 5%. The null hypothesis was rejected based on the statistically significant estimated beta value (0.698, p = 0.000), indicating a confirmed substantial association between capital mobilization and the performance of medium hotels in urban areas of Kenya. The performance of a firm is influenced by the amalgamation of employees' knowledge and abilities, which are integrated through various processes and procedures. This integration not only shapes the structure of the organization but also facilitates the generation of value. The study suggests that it would be beneficial to focus on implementing lean-green practices during capital growth, as these practices have been shown to align with improved performance. Additionally, it is recommended to place greater emphasis on incorporating the concept of 5S into entrepreneurship courses at all levels of education. Key Words:Capital, Mobilization, lean-green, capital, performance

Date: 2023
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