Attributes of innovation and adoption of mobile banking in Egypt

Osama Elbayoumy and Xiu-Hao Ding
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Osama Elbayoumy: Huazhong University of Science and Technology
Xiu-Hao Ding: Huazhong University of Science and Technology

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 9, 252-259

Abstract: While studying the adoption of mobile banking, its antecedents must be considered to have a better understanding and complete picture of the factors affecting the adoption of mobile banking. There is a scarcity of studies about the effect of the (Rogers, 1995, 2003) five attributes of innovation on the adoption of mobile banking. So, this paper examined the effect of relative advantage, compatibility, complexity, trialability, and observability on the adoption of mobile banking in Egypt. The study hypotheses were tested using primary data collected online. The results show that relative advantage, compatibility, and observability have a significant positive impact on the adoption of mobile banking. On the other hand, the effect of complexity and trialability on the adoption of mobile banking was negative but nonsignificant. Key Words:Diffusion of Innovation Theory, Adoption of Mobile Banking, Attributes of Innovation.

Date: 2023
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