The role of corporate social responsibility in SMEs in eThekwini municipality in South Africa

Thuthukani Mkhize
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Thuthukani Mkhize: Department of Marketing and Retail Management, University of South Africa, Pretoria, Preller Street, Muckleneuk Ridge, Pretoria South Africa

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 1, 427-437

Abstract: Small Medium Enterprises (SMEs) have an important role to play in promoting sustainable development and social responsibility in their communities. In the eThekwini Municipality of South Africa, there are many opportunities for SMEs to engage in social responsibility activities. A validation approach can be used to assess the effectiveness of these activities and ensure that they are meeting the needs of the community. This study sought to investigate the Role of Corporate Social Responsibility in Small and Medium-sized Enterprises in eThekwini municipality in South Africa. Data collection from 210 small business owners or managers in the eThekwini Municipality revealed a significant relationship between community involvement, environmental awareness, and community upliftment in the quest to build long-term relationships with communities. The primary objective for the study was to determine and establish the CSR activities of SMEs in the eThekwini Municipality. Key Words:SME’s Corporate social responsibility; environmental aspects; corporate social responsibility activities; community involvement; and environmental awareness.

Date: 2024
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