The perceived future of female entrepreneurs in South Africa

Cecile Schultz, Patrick Ebewo and Mphoreng Magdeline Mmako
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Cecile Schultz: Tshwane University of Technology
Patrick Ebewo: Tshwane University of Technology
Mphoreng Magdeline Mmako: Tshwane University of Technology

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 4, 410-422

Abstract: The study under discussion aims to map the outlook for female business owners in South Africa by investigating nine stories shared by interviewees operating across industries, age groups, and holding different levels of education. Through a qualitative exploration grounded in the intersectionality theory, the research unveils a nuanced tapestry of challenges and opportunities shaping the experiences of these resilient entrepreneurs. The findings echo the transformative potential inherent in women-led businesses, vividly portraying them as dynamic agents fostering growth, attracting investments, and contributing positively to economic expansion, poverty alleviation, and community development. The narrative portrays the leading women-run businesses as agents of change, instigating economic growth, attracting investments, and contributing positively to the realisation of social justice, poverty eradication, and improved livelihoods. The theme of patriarchy surfaces as a challenge in the entrepreneurial field, but with more pronounced adverse structures in opposition to free-playing entrepreneurship. The study that has exhausted all the topics ends with an emphasis on targeted interventions, acknowledging the obstacle of domestic constraints, improving cooperation, and dismantling patriarchal power structures. Its principles are establishing a supportive environment that considers the distinctive factors of women's entrepreneurship, resulting in economic empowerment and sometimes overall social development. Due to its active contribution to women's direction in business and in the implementation of pertinent targeted interventions, South Africa can employ women's potential fully, which can lead to economic growth and be socially beneficial in the meantime. The study also suggests that future inquiries to clear the sight about different actors within the entrepreneurship ecosystem and eventually form a comprehensive outlook of all factors that underline the complex business generation process. Key Words:Economy, Female entrepreneur, Entrepreneurship, South Africa, Women

Date: 2024
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