Influence of modes of communication on public participation in Laikipia County, Kenya

John Wambugu, David Gichuhi and Kahura Ndung’u
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John Wambugu: Karatina University
David Gichuhi: Karatina University
Kahura Ndung’u: Karatina University

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 6, 464-470

Abstract: This study investigates the impact of communication modes on enhancing public participation in Laikipia County, Kenya. The objective of the study was to examine how different communication channels affect citizen involvement in government-led development processes. Public participation is crucial for fostering democratic governance and equitable development. However, in Kenya, achieving substantial public engagement has been challenging, partly due to the use of ineffective communication channels. This study hypothesizes that such channels hinder meaningful public participation. To explore this, a hybrid analytics method was employed, combining quantitative and qualitative approaches, to assess how various communication modes influence public engagement. The research utilized a dataset comprising 384 respondents collected between June and July 2024. Data analysis, completed in July 2024, revealed several that different modes of communication significantly affect the level of public participation, influencing how well citizens receive and comprehend information about development initiatives. Channels that facilitate clearer, more direct communication leads to higher levels of understanding and engagement among the public. Effective communication channels are essential for fostering meaningful public involvement, as they impact citizens' responses and behaviours towards development activities. These findings underscore the importance of utilizing effective communication strategies to enhance public participation in development processes. The study contributes to a better understanding of how communication methods can be optimized to support democratic engagement and improve development outcomes in Kenya. Key Words:Modes of communication, Public Participation, Laikipia County, Development, Projects.

Date: 2024
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