Effects of cyber-security and trust issues on consumers’ intention to use E-commerce systems in rural South Africa

Vusani Netshirando, Armstrong Kadyamatimba and Willard Munyoka
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Vusani Netshirando: Business Information Systems Department, University of Venda, P Bag X5050, Thohoyandou 0950, South Africa
Armstrong Kadyamatimba: University of Venda
Willard Munyoka: Business Information Systems Department, University of Venda, P Bag X5050, Thohoyandou 0950, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 7, 538-549

Abstract: The adoption and use of ICT have increased drastically in developed countries, but it cannot be said that it lags in developing countries. ICT evolution has introduced e-commerce services for users, but these services fail because of low user acceptance and user attitude, especially in developing nations. The security and trustworthiness of e-commerce are known to be of the most significant concern to people intending to use e-commerce services. The study looked at the role of individual characteristics on how cyber-security and trust issues affect non-users of e-commerce systems' intention to use e-commerce systems in South Africa. The effect of cyber security on consumers’ intentions and actual use of e-commerce systems was examined. This study used a quantitative research approach. The findings revealed that perceived security and perceived trust was the primary concern for non-users of e-commerce intentions. It was shown that e-commerce system users are still concerned about security, even though they intend to continue using e-commerce systems. For the success of e-commerce in rural communities, the government needs to join with retailers and SMEs to start awareness campaigns that will clarify how e-commerce systems work and eradicate negative perceptions of e-commerce systems. Key Words:E-commerce, Cybersecurity, Intention, Perceived security, Trust, Privacy

Date: 2024
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