Critical components enhancing the functionality and performance of contact centre operations

Semakaleng Mabotja and Sharol Sibongile Mkhomazi
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Semakaleng Mabotja: Tshwane University of Technology
Sharol Sibongile Mkhomazi: Tshwane University of Technology, Pretoria, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 8, 234-247

Abstract: Contact centre operations are essential for providing customer support and managing client enquiries. A contact centre, akin to any other business, necessitates numerous essential components. A significant number of these components directly influence the business. Recognising and improving these elements can assist a contact centre in achieving its overarching objectives. The report seeks to analyse the essential elements that improve the efficiency and effectiveness of contact centre operations. The emphasis is on technology, personnel, and processes as the essential elements that enhance the efficient and effective operation of contact centres. The efficacy and efficiency of a contact centre environment encompass personnel, procedures, and technology across all organisational levels. These components must not be considered in isolation, as they influence the success or failure of a contact centre environment. Consequently, comprehending the interaction between these components is of paramount importance.Quantitative data were evaluated with the Statistical Package for the Social Sciences (SPSS). The convenience sample approach was deemed suitable for sampling contact centre agents, team leaders, and managers at the Department of Home Affairs. The study's principal findings indicate that both the literature research and the results highlighted the significance of components in facilitating the functioning and performance of contact centre operations. The data corroborate the idea that numerous contact centre failures stem from the absence of essential components necessary for its operation. The inclusion of suitable components in the contact centre has revolutionised management's oversight of these facilities. The analysis indicates that an effective team inside the company facilitates the management of contact centres. The report advocates for the implementation of integrated technological solutions to expedite customer interactions and improve operational efficiency in contact centres. It is advisable to invest in frequent employee training to ensure that staff are equipped to handle complex enquiries and effectively utilise advanced systems. Optimised process enhancement initiatives, including workflow simplification and decrease of call handling duration, are deemed essential for augmenting functionality. Key Words:Contact centre, performance, people, processes, technology

Date: 2024
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