Connecting corporate communication to employee engagement for organisational success at Bakoena Services Pty Ltd

Motseoa Thene, Njabulo Khumalo and Sifiso Myeni
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Motseoa Thene: Durban University of Technology
Njabulo Khumalo: University of KwaZulu Natal
Sifiso Myeni: Durban University of Technology

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 8, 26-33

Abstract: There is a disconnect between corporate communication and employee engagement which often leads to poor organizational culture and ultimately poor performance. Therefore, the study aims to address this phenomenon and connect corporate communication to employee engagement for organisational success. Organizations are aware of the indisputable connection between their success and employee engagement in the current competitive environment. With a qualitative method using an interpretivism research paradigm, this study explores how corporate communication at Bakoena Services Pty Ltd. promotes employee engagement. Senior, middle, and junior staff members provide detailed perspectives. The study used semi-structured interviews to investigate how employees feel about the channels of communication that are currently in place, as well as how effective they are perceived to be and how they affect engagement. It also looked at tactics and planned communication enhancements that Bakoena Services Pty Ltd. might use to encourage employee engagement. This study added to our knowledge of the complex interplay within a particular organizational setting between corporate communication and employee engagement as well as made contributions theoretically to the stakeholder theory which underpinned the study. The conclusions provided Bakoena Services Pty Ltd. with insightful information about modifying its communication strategies to foster a workforce that is more engaged, content, and eventually more productive. The study's findings give suggestions for enhancement as well as insight into the role of corporate communication in promoting employee engagement at Bakoena Services Pty Ltd. The study's main recommendation is to strengthen the role of human resources, which is crucial in addition to communication reform. The study also concludes that human resource staff members ought to be equipped with the knowledge and skills necessary for success in communication, engagement strategies, feedback management, and leadership development. Key Words:Communication, Human Resource Management, Employee Engagement, Employee experience, Bakoena Pty Ltd., Communication Strategies

Date: 2024
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