Corporate social responsibility communication strategies through social media and their influence on e-reputation in Nigeria

Eneye Ebiweni Ekpebu
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Eneye Ebiweni Ekpebu: Central Bank of Nigeria

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 8, 52-66

Abstract: This study investigates the influence of Corporate Social Responsibility (CSR) communication strategies via social media on corporate e-reputation in Nigeria. In an era where online platforms shape brand perception and consumer behavior, CSR communications have emerged as a vital tool for companies to engage with stakeholders, enhance transparency, and foster trust. The research employs an abductive methodology and systematic literature review (SLR), exploring CSR awareness, consumer responses, and behavioral shifts driven by CSR initiatives communicated on social media. Using online polls and Q&A sessions for data collection, the study analyzes the effectiveness of CSR strategies and their impact on consumer trust, loyalty, and purchasing decisions. Findings reveal that CSR communication through social media significantly enhances e-reputation, positively influencing brand loyalty and consumer perception. The study underscores the importance of transparent and engaging CSR communication in building a strong online reputation, and highlights how visual content, storytelling, and real-time updates can amplify CSR efforts. This research contributes to the understanding of the role of digital communication in shaping corporate e-reputation in Nigeria. Key Words:Corporate Social Responsibility; Communication Strategies; Social Media; and E-Reputation

Date: 2024
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