A literature review on sustainable innovation and entrepreneurship Encouraging positive change in a dynamic world

Ayansola Ayandibu
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Ayansola Ayandibu: University of Zululand, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2024, vol. 13, issue 9, 33-42

Abstract: Sustainable innovation and entrepreneurship have emerged as pivotal drivers of positive change in today's dynamic world, where environmental, social, and economic challenges intersect. This paper explores the nexus between sustainable innovation, entrepreneurship, and societal impact, examining the evolution, principles, and case studies that exemplify the transformative potential of sustainable ventures. Through an analysis of leading exemplars across industries, including Tesla, Patagonia, and Unilever, key lessons learned and best practices are identified, highlighting the importance of stakeholder collaboration, transparency, and long-term commitment to sustainability. Moreover, the paper assesses the impact of sustainable innovation on society, emphasizing economic growth, environmental conservation, and social equity as critical outcomes. Looking ahead, emerging trends in sustainable innovation and entrepreneurship present opportunities for future ventures, yet challenges such as regulatory complexity and resource scarcity must be addressed. Recommendations for encouraging a culture of sustainable innovation and entrepreneurship globally include promoting collaboration, incentivizing sustainable practices, and investing in education and research. By embracing sustainability as a guiding principle, businesses can drive positive change, foster innovation, and contribute to a more resilient, equitable, and environmentally sustainable future. Key Words:Sustainable innovation, Entrepreneurship, Sustainability, Environmental stewardship, and Social impact

Date: 2024
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