Psychosocial challenges faced by young females dating sugar daddies a case study conducted at the selected university, Limpopo Province, South Africa

Valeria Baloyi, Mpho Madzhie and Maphuti Chueng
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Valeria Baloyi: Department of Psychology, University of Venda, South Africa
Mpho Madzhie: University of Venda, South Africa
Maphuti Chueng: University of Venda, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 2, 272-278

Abstract: Sex motivated by economic exchange is a major public health problem which predisposes individuals to HIV and other sexually-transmitted diseases. The current study explored the psychosocial challenges faced by young females dating sugar daddies. A qualitative approach using a case study design was employed. A purposive sampling method was used to select the participant, data was collected through semi-structured interviews using an interview guide and thematic content analysis was conducted. The results indicated that the contributory factors/ reasons for young females dating sugar daddies are the need for financial support, emotional maturity of the sugar daddies, materialistic gain, peer influence, stress reduction, an innate desire for a father figure and the young female’s poverty/impoverished conditions. Additionally, the results showed that young females face challenges when dating sugar daddies which include risk of contracting sexually-transmitted infections, lack of emotional attachment and poor academic performance. Awareness campaigns and educational programs were identified as strategies to aid reduce females’ trend of dating sugar daddies. The current study has contributed to the existing body of knowledge on a psychological understanding of the phenomenon and efforts should be made to work with the community to reduce the transactional sex pandemic. Key Words: Blessee, Blesser, Transactional sex

Date: 2025
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