Study of internal and external factors influencing the choice of multi-banking relationships among SMEs in Senegal: an approach using multinomial logistic regression

Amon Anike Deh, Sarata Barry and Fatoumata Thiam
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Amon Anike Deh: Université Assane SECK de Ziguinchor
Sarata Barry: Université Assane SECK de Ziguinchor
Fatoumata Thiam: Université Assane SECK de Ziguinchor

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 3, 218-230

Abstract: SMEs (Small and Medium Enterprises) play a critical role in Senegal's economy. Some SMEs choose to work with only one bank (monobanking), while others engage with multiple banks (multibanking). This study aims to examine both internal and external determinants that influence SMEs' decision to opt for multibanking. Using data collected from 105 SME managers in Senegal, the research employs multinomial logistic regression which shows that internal factors such as the size of the SME, its maturity, and the manager's experience, significantly drive multibanking, while external factors, such as the quality of banking services, negatively influence this decision. Knowledge of these factors could help to improve the bank-SME relationship, resulting in a win-win situation that better meets the needs of SMEs and increases the loyalty of the main bank's customers. This could contribute to better performance for both players. Key Words:Multi-banking, banking, SMEs, multinomial logistic regression

Date: 2025
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