Crisis management and business continuity: Strategies for South African SMEs post-COVID-19

Wimbayi Chasaya and Ayansola O. Ayandibu
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Wimbayi Chasaya: Department of Business Management, Faculty of Commerce, Administration and Law.
Ayansola O. Ayandibu: University of Zululand

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 5, 569-575

Abstract: Crises are inevitable in the business environment, and the effects can vary widely across small and large businesses. Depending on its severity, crisis can threaten the continuity of businesses, especially small and medium enterprises (SMEs). For instance, the recent COVID-19 pandemic saw the discontinuation of several businesses. Thus, it is essential to investigate the survival strategies that can be adopted to facilitate business continuity. This study performs a literature review to investigate the strategies that can be adopted by SMEs to foster business continuity amidst crises. Considering SMEs crucial contribution to global economic development, employment creation and poverty alleviation, it is crucial to identify strategies that facilitate business continuity among SMEs. The findings of this literature review indicate that technological innovation, business agility, organizational resilience, innovative marketing strategies and the retrenchment strategy can facilitate business continuity among SMEs. This research contributes to the literature on crisis management in business and highlight strategies that can be implemented for business continuity in SMEs. Future research should empirically investigate the adoption of these strategies in SMEs, and ways to overcome the challenges hindering their adoption and implementation for sustainable business continuity. Key Words:Crisis management; Business continuity; Small and medium enterprises, Survival strategies, Entrepreneurship, Economic development.

Date: 2025
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