Value judgements as the basis of decision-making in an organisational setting: A case of SMME in eThekwini municipal area, South Africa

Sijuwade Ogunsola and Mfundo Mandla Masuku

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 7, 126-135

Abstract: Almost every aspect of the decision-making process that individuals or organisations engage in involves value judgements or the influence of what can be used to determine what is morally good or wrong. The characteristics of those who make decisions, specifically their perceptions of the situation, and their social networks, all have a big influence on how their actions turn out. Thus, it is essential from the perspective of SMMEs to comprehend this idea to objectively evaluate the current decision-making procedures and offer recommendations for enhancement. Assessing how SMMEs' value judgements affect their decision-making in their business environment was the aim of this study. The conduct of SMME operators was the foundation for this study, which examined how their value judgements and decision-making skills may support economic growth and help them thrive in a competitive market. To gather information from a variety of SMMEs in the eThekwini Municipal Area, simple random sampling was employed. A total of 229 business owners responded to the survey which produced the study's sample while data was gathered and analysed using SPSS (version 24). The study concluded that organisations that embrace good value judgement will experience the greatest sense of fulfilment and happiness when they act and make choices that are consistent with their values. Key Words: Value judgement; Decision making; SMME; Entrepreneurs; Managers; Operators

Date: 2025
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