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A model for advertising aestheticization: How an ad is aesthetically created and has an impact on audience- product, advertising mood and target audience triangle

Recep Yilmaz and Nurdan Oncel Taskiran
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Recep Yilmaz: Beykent University, Istanbul, Turkey.
Nurdan Oncel Taskiran: Kocaeli University, Kocaeli, Turkey

International Journal of Research in Business and Social Science (2147-4478), 2013, vol. 2, issue 1, 40-46

Abstract: Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within this context, expolits the created aesthetics in product. The main objective of the study, which focuses advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature

Keywords: Product; Advertising Aesthetics; Target Audience; Advertising Mood; Advertising Text; Aestheticition; Reconstruction (search for similar items in EconPapers)
Date: 2013
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