Advertising to the End Consumers by Pharmaceutical Companies: Blessing or Curse

Scott Goldberg
Additional contact information
Scott Goldberg: University of Phoenix, Graduate School of Business Asia Pacific Military Campus, Okinawa, Japan

International Journal of Research in Business and Social Science (2147-4478), 2013, vol. 2, issue 4, 60-71

Abstract: The last several years have seen an increase in the number of direct to consumer advertisements by pharmaceutical companies. Direct to Consumer advertisements (DTC) means targeting the end consumer through advertisements on television, radio, in newspapers, magazines, and the Internet. The qualitative study presents data and supports the need for a future quantitative study to ask physicians and consumers their opinions on whether pharmaceutical companies should be allowed to advertise directly to the end consumer. This article reviews the literature on this controversial topic, supporting the need to explore the reserach questions in greater detail. A review of the literature suggests there is financial motivation on the part of the pharmaceutical companies to increase their sales by advertsing directly to the end consumer as opposed to performing an educational service to the consumer.

Keywords: Advertising; Pharmaceutical, Ethical Issues, Corporate Responsibility, Marketing Directly To Consumer (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/222/215 (application/pdf)
http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/222 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:2:y:2013:i:4:p:60-71

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().