Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

Ahu Ergen, Filiz Bozkurt and Caner Giray
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Ahu Ergen: Bahcesehir Universitesi, Abide-i Hurriyet Tepesi No.316 Sisli, Istanbul 34363,Turkey
Filiz Bozkurt: Dogus Universitesi, Acıbadem, Kadıkoy, Istanbul 34722, Turkey
Caner Giray: PhD in Marketing, Lecturer, Istanbul, Turkey

International Journal of Research in Business and Social Science (2147-4478), 2014, vol. 3, issue 1, 130-142

Abstract: The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

Keywords: environmental activism; environmental knowledge; environmental problems; buying behavior (search for similar items in EconPapers)
Date: 2014
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