Effects of Forced Responses and Question Display Styles on Web Survey Response Rates

Chatpong Tangmanee and Phattharaphong Niruttinanon
Additional contact information
Chatpong Tangmanee: Chulalongkorn Business School, Chulalongkorn University, Bangkok 10330, Thailand
Phattharaphong Niruttinanon: Chulalongkorn Business School, Chulalongkorn University, Bangkok 10330, Thailand

International Journal of Research in Business and Social Science (2147-4478), 2015, vol. 4, issue 2, 54-62

Abstract: Researchers have increasingly adopted a web survey for data collection. Previous studies have examined factors leading to a web survey’s success. However, virtually no empirical work has examined the effects of the three levels of forced responses or the two styles of question items displayed on a web survey’s response rate. The current study attempted to fill this void. Using a quasi-experiment approach, we obtained 778 unique responses to six comparable web questionnaires of identical content. The analysis confirmed that (1) there were statistically significant differences across the surveys with the 100%-, 50%- and 0%-forced responses, and (2) there is not a significant difference between the response rates between surveys with scrolling and those with paging styles. In addition to extending the theoretical insight into factors contributing to a web survey’s response rate, the findings have offered recommendations to enhance the response rate in a web survey project. Key Words:Forced Responses, Question Display Styles, Scrolling, Paging, Web Survey Response Rate

Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/141/144 (application/pdf)
http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/141 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:4:y:2015:i:2:p:54-62

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().