The Role of Social Media in Crisis Communication and Crisis Management

Mustafa Emre Civelek, Murat Cemberci and Necati Erdem Eralp
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Mustafa Emre Civelek: Istanbul Commerce University, Istanbul, Turkey
Murat Cemberci: Istanbul Commerce University, Istanbul, Turkey
Necati Erdem Eralp: Istanbul Commerce University, Istanbul, Turkey

International Journal of Research in Business and Social Science (2147-4478), 2016, vol. 5, issue 3, 111-120

Abstract: Social media and social media tools have improved rapidly and started to influence society especially in recent years. This influence has forced businesses to revolutionize their communication with the external environment. The fact that Web 2.0 has an influence on consumer behavior, and that it makes the consumers stronger; requires faster, more flexible and more sensitive communication processes in businesses. Especially during a time of crisis, a business’ communication with the external environment is quite critical. For this reason, the way how the crisis communication is managed through social media is vital for businesses. Key Words: Crisis Management, Crisis Communication, Social Media, Social Networks, Disinformation

Date: 2016
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International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

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