Organizational Determinants of Choice of Sustainability Strategies Adopted by Group Ranches in Samburu County, Kenya

Eustace Njagi Kithumbu, Julius M Huho and Humphrey Opiyo Omondi
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Eustace Njagi Kithumbu: Department of Business and Entrepreneurship, Karatina University, Nairobi, Kenya
Julius M Huho: Prof., Department of Arts and Social Sciences, Garissa University, Nairobi, Kenya
Humphrey Opiyo Omondi: Dr.,Department of Business and Entrepreneurship, Karatina University, Narobi, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2017, vol. 6, issue 4, 34-47

Abstract: The group ranch system is one of the best land ownership and livestock production strategies in the dry lands of the world where the potential for rain-fed agriculture is limited. This has resulted in numerous studies on the establishment of group ranches, their dissolution and coping strategies but with less focus on the sustainability of the group ranches. It is against this background that this study investigated organizational factors influencing choice of sustainability strategies adopted by group ranches in Samburu County; Kenya. The study adopted a descriptive survey research design employing use of Questionnaires, Key Informant Interviews, Focus Group Discussions and observation as primary data collection methods. The study used content validity and Cronbach’s alpha methods to measure validity and reliability of the research instruments, respectively. The target population for the study was the 16,611 registered members in 38 group ranches spread out in the County. The study sampled twelve group ranches with approximately 5,643 members from which 374 respondents were systematically sampled. Purposive sampling was used to select Key Informants and the participants in the Focus Group Discussions. The investigation employed Multi-linear Regression to analyse organizational factors influencing choice of sustainability strategies adopted by group ranches in Samburu County while the Analysis of Variance (ANOVA) was used to test the hypothesis which stated that there was no significant influence of organizational factors on choice of sustainability strategies adopted by group ranches in Samburu County, Kenya. The p-value of 0.00 was obtained, indicating that organizational factors significantly influenced choice of sustainability strategies adopted by group ranches in the County. Overall, past experiences was the predominating organizational factor with a regression coefficient of 0.432 while past strategies had the least influence on choice of sustainability strategies adopted by group ranches in Samburu County, with a regression coefficient of 0.110. The study recommended integration of organizational factors in formulating policies for sustainability of group ranches. Key Words:Organizational Determinant, Choice of Sustainability Strategies, Adoption, Group Ranches, Samburu

Date: 2017
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