The Influence of Community Behaviour on the Quality of Tourism Services at Toba Lake North Sumatera

Erika Revida, Asima Yanti Siahaan and Sukarman Purba
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Erika Revida: Professor Departement of Public Administration, Universitas Sumatera Utara, Indonesia
Asima Yanti Siahaan: Asssoc. Prof. Departement of Public Administration, Universitas Sumatera Utara, Indonesia
Sukarman Purba: Asssoc. Prof. Departement of Public Administration, Universitas Sumatera Utara, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2018, vol. 7, issue 2, 22-29

Abstract: This research aim as analyzing the influence of community behaviour on the quality of tourism services at Toba Lake North Sumatera. The method of research used mixed between quantitative and the qualitative research. Research sample were taken from 120 head of family at Toba Lake North Sumatera. The technique of data collection of research used documentation study, questionnaires, interviews and observations. The techniquedata analysis used Simple and Multiple Regression Analysis. The research results showed that there was positive and significant influence between community behavior on the quality of tourism services at Toba Lake North Sumatera. The recommendations of theresearch stated that it was important to enhance the quality of tourism services by enhancing knowledge, attitude and action about the quality of tourism services so that the quality of tourism services will be increased, and it need to establish tourism school at the Toba Lake North Sumatera Key Words: Knowledge, Attitude, Tourism Services, Community Behaviour

Date: 2018
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