Web Surveyâ€™s Completion Rates: Effects of Forced Responses, Question Display Styles, and Subjectsâ€™ Attitude
Chatpong Tangmanee and
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Chatpong Tangmanee: Chulalongkorn University,Bangkok
Phattharaphong Niruttinanon: Chulalongkorn University,Bangkok
International Journal of Research in Business and Social Science (2147-4478), 2019, vol. 8, issue 1, 20-29
In anticipating a high completion rate for web surveys, researchers must be attentive to the design features, two of which are the forced responses (i.e., 100%-, 50%, or 0%-forced) and the questionnaire item display (i.e., paging or scrolling). Moreover, the respondentsâ€™ favorable attitude towards questionnaires is a key factor driving them to complete the questionnaires. However, no studies have examined the effects of these three variables on web survey completion rates. This research thus attempts to fill this gap. Using a quasi-experiment, we obtained 401 responses to six (i.e., 3 levels of forced responses x 2 display styles) comparable online questionnaires with identical contents. The analysis confirmed the statistically significant effects of the forced responses, the item display and the subjectsâ€™ attitudes toward questionnaires on completion rates. In addition to extending theoretical insights into the factors leading to a web surveyâ€™s completion rates, practical recommendations are suggested based on the findings. Key Words: Web Survey, Completion Rates, Forced Responses, Question Display Styles
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Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:8:y:2019:i:1:p:20-29
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