Online Video Games Adoption: Toward an Online Game Adoption Model
Mohammed Hokroh and
Additional contact information
Mohammed Hokroh: School of Business,University of Bolton,Bolton,United Kingdom
Gill Green: School of Business,University of Bolton, Bolton, United Kingdom
International Journal of Research in Business and Social Science (2147-4478), 2019, vol. 8, issue 4, 163-171
The purpose of this research paper is to explore the factors that influence Saudi users to adopt and use online video games. We developed a theoretical framework based on the Technology Adoption Model (TAM) to examine 6 hypotheses through a survey of 106 video game users. The results indicate that social norms, perceived enjoyment, and social interaction play a positive and significant role in influencing the perceived usefulness of online video games for end users. Also, price value, game quality, and internet speed were all factors that influence end-user perceived ease of use of online video games. Both perceived ease of use and perceived usefulness were all of the significant influence on the attitude to use online video games. Furthermore, perceived usefulness and attitude to use online video games influenced the behavioral intention to use online video games which in return influenced the actual use. Key Words:Sytem Adoption, TAM, Video Games, Saudi Arabia
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:8:y:2019:i:4:p:163-171
Access Statistics for this article
International Journal of Research in Business and Social Science (2147-4478) is currently edited by Umit Hacioglu
More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Istanbul Medipol University, School of Business. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().