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Determinants of Mindful Adoption of Green Innovation

Chieh-Yu Lin, Yi-Hui Ho, Young-Long Wu and I-Chi Yu
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Chieh-Yu Lin: Chang Jung Christian University, No.1, Changda Rd., Kway Jen, Tainan, 71101, Taiwan, R.O.C
Yi-Hui Ho: Chang Jung Christian University, No.1, ChangdaRd., Kway Jen, Tainan, 71101, Taiwan, R.O.C., Tel: 886-6-2785123 ext 2158
Young-Long Wu: Chang Jung Christian University, No.1, ChangdaRd., Kway Jen, Tainan, 71101, Taiwan, R.O.C., Tel: 886-6-2785123 ext 2314
I-Chi Yu: Chang Jung Christian University, No.1, ChangdaRd., Kway Jen, Tainan, 71101, Taiwan, R.O.C., Tel: 886-6-2785123 ext 2315

International Journal of Research in Business and Social Science (2147-4478), 2019, vol. 8, issue 4, 79-89

Abstract: Green innovation adoption is usually believed to be able to confer strategic and competitive benefits to the adopting firms. This paper aims to develop a model that analyzes factors influencing mindful adoption of green innovation. Organizational mindfulness is an organizational attitude that allows firms to be a preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. Firms require mindfulness thinking in green innovation adoption. Although studies on green innovation adoption can be found in the literature, less is known about organizational mindfulness in green innovation adoption. A conceptual model regarding determinants affecting mindfulness thinking in green innovation adoption is proposed in this paper. The determinant factors are grouped into technological, organizational and environmental dimensions, and the corresponding influence of each factor on mindful adoption of green innovation is discussed. This study can broaden the scope of research on environmental management and organizational mindfulness theory, and contribute to an insight into mindful adoption of green innovation. Key Words:Green Innovation Adoption, Organizational Green Mindfulness, Technological Factors, Organizational Factors, Environmental Factors

Date: 2019
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International Journal of Research in Business and Social Science (2147-4478) is currently edited by Umit Hacioglu

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