Stakeholder participation influence on tourism performance in West Pokot County

Tulel Cherop Patricia, Beatrice Ombaka and Kariuki Ann
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Tulel Cherop Patricia: Karatina University, Department of Business and Economics,Karatina, Kenya
Beatrice Ombaka: Karatina University, Human Resource Development,Karatina, Kenya
Kariuki Ann: Karatina University, Department of Business and Economics,Karatina, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2019, vol. 8, issue 6, 105-115

Abstract: The support of tourism stakeholders is essential for the development, successful operation, and long-term sustainability of tourism. The aim of this paper was to establish how stakeholder involvement influence tourism sector performance the purpose of getting a deeper understanding of what different stakeholders perceive on their involvement and the benefits that they have gotten or brought to the sector. The theory guiding this paper was an integrated model of destination competitiveness. A descriptive research design was used for the study. The target population consisted of employees of hotels, officials of tour firms and officers in the ministry of tourism in the County Government of West Pokot. Systematic stratified sampling was used and a total of 41 respondents selected. Structured questionnaires were used to collect data from the respondents. Data were analyzed using descriptive and inferential statistics. From the R2 was 0.444 meaning that Stakeholder participation predicted 44.4% of tourism performance in West Pokot County and therefore the Counter government should always consider the stakeholders in matters to do with tourism so as to improve its performance. Key Words:Stakeholders, participation, performance, Tourism

Date: 2019
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