Understanding the entrepreneurial intention of female entrepreneurs in the Balinese tourism industry: Superman is Dead

Kunthi Afrilinda Kusumawardani, Hanif Adinugroho Widyantoe and I Putu Lingga Iswara Deva
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Kunthi Afrilinda Kusumawardani: Business Administration, Faculty of Business, President University
Hanif Adinugroho Widyantoe: Marketing, Faculty of Business, President University, Indonesia
I Putu Lingga Iswara Deva: Independent Researcher

International Journal of Research in Business and Social Science (2147-4478), 2020, vol. 9, issue 1, 63-79

Abstract: This research was conducted to explore the factors predicting the Entrepreneurial Intention among female entrepreneurs in the Balinese tourism industry. The theory of planned behavior(TPB) framework was utilizedas the mediating variables to explain the intention, while (i) Exposure to Role Models; (ii) Psychological Characteristics; (iii) Entrepreneurship Education; and (iv) Access to Financial Capital are used as the exogenous variables. This study used a quantitative method by employing the Likert scalefor the questionnaires with a total of 352 valid respondents and was analyzedusing the Structural Equation Modelling (SEM) technique. The result of this study found that (i) Psychological Characteristics and (ii) Entrepreneurship Education had an indirect influence on Entrepreneurial Intention through the mediating variables of (i) Personal Attitude and (ii) Perceived BehavioralControl. Access to Financial Capital was also found to have an indirect influence on Entrepreneurial Intention with the Perceived BehavioralControl as the mediating variable. Key Words:Female entrepreneur, Entrepreneurial intention, TPB, Tourism

Date: 2020
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