Applying structural equation model in HBM theory: Case of nutraceutical intake behavior

F. C. Pan Frank and Yueh-Cheng Eugene Pan
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F. C. Pan Frank: Departmentof Hospitality, Tajen University, Pingtung, Taiwan
Yueh-Cheng Eugene Pan: Departmentof Accounting, School of Management,Tunghai University, Taichung, Taiwan

International Journal of Research in Business and Social Science (2147-4478), 2020, vol. 9, issue 5, 357-366

Abstract: Diabetic Mellitus (DM) is a widespread chronic disease around the world, among which type 2 DM (T2DM) shared the majority. It caused multiple severe complications and consequently a high mortality rate. DM complications overwhelm jeopardize the patient’s quality of life. In response to the threats of such complications, some nutraceuticals were developed, including the highly praised bitter melon peptide (BMP). This study aims to apply the structural equation model in HBM. A theoretical model had been developed on the health belief model (HBM), and to test with the structural equation model (SEM) technique to examine the fitness of the theory and the data gathered in this research. A structural questionnaire was developed and used to collect 292 valid responses from DM patients. The SEM results indicated the fitness of the theory and the data were acceptable. Perceived susceptibility of DM complications and perceived benefits of nutraceutical were major predictors of intake behavior, and the association of perceived benefits and behavior was mediated by the patient’s self-efficacy on nutraceutical intake behavior. Key Words: Structural equation mode, Model fit, Diabetic mellitus, Health belief model, Nutraceutical

Date: 2020
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