Influence of innovation in strategy implementation on organizational performance: A Case of Unga Holdings Limited, Kenya

Paul Kiragu, John Muhoho and Paul Omato Gesimba
Additional contact information
Paul Kiragu: Department ofBusiness Administration and Management, St. Paul’s University, Private Bag, Limuru-00217, Kenya
John Muhoho: Department ofBusiness Administration and Management, St. Paul’s University, Private Bag, Limuru-00217, Kenya
Paul Omato Gesimba: Department ofBusiness Administration and Management, St. Paul’s University, Private Bag, Limuru-00217, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2020, vol. 9, issue 5, 48-57

Abstract: This study sought to assess whether innovation in the strategy implementation process contributed to sustained business performance with a specific focus of Unga Holdings Limited. It utilized the descriptive research design and targeted a population of 260 managerial and supervisory employees at Unga Holdings Ltd. A sample of 78 respondents (69 supervisory and 9 managerial staff) was selected using the stratified random sampling method. Questionnaires were used to collect quantitative data from supervisory employees while interview guides were used to collect qualitative data from the managerial employees. Findings revealed that there is a high level of organizational performance at Unga Holdings Ltd. rated at 84.6%. Findings also showed that innovation in strategy implementation (r2= .434, β= .637, p=.000) has a positive and statistically significant influence on organizational performance. The study recommends that manufacturing organizations particularly those in the food processing sub-sector should develop technologies and methods for supporting the strategy implementation process. Key Words: Innovation, Strategy Implementation, Organizational Performance, Unga Holdings Limited, Kenya.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/837/636 (application/pdf)
https://doi.org/10.20525/ijrbs.v9i5.837 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:9:y:2020:i:5:p:48-57

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().