Application of Multi-Objective Optimizationon the Basisof Ratio Analysis (MOORA) Method for Bank Branch Location Selection

Ali Gorener, Hasan Dincer and Umit Hacioglu
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Ali Gorener: Department of International Logistics, Istanbul Commerce University, 34672, Istanbul, Turkey
Hasan Dincer: Department of Capital Markets and Portfolio Management, Beykent University, 34500, Istanbul, Turkey

International Journal of Finance & Banking Studies, 2013, vol. 2, issue 2, 41-52

Abstract: Location selection problemin bankingis an importantissue for thecommercial success in competitive environment. There is a strategic fit between the location selection decisionandoverall performance of a new branch.Providing physical service in requested locationas well as alternative distribution channels to meet profitable client needs is the current problematic to achieve the competitive advantage over the rivalry in financial system. In this paper, anintegrated model has beendeveloped to support in thedecision of branch location selection for a new bank branch. Analytic Hierarchy Process(AHP)technique has been conductedto prioritize of evaluation criteria, andmulti-objective optimization on the basis of ratio analysis (MOORA) methodhas beenapplied to rank location alternatives of bank branch.

Keywords: Location selection; Banking; Bank Branch; AHP; MOORA (search for similar items in EconPapers)
Date: 2013
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