Minimalism: A Marketing Approach of Creativity and Simplicity

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2019, vol. 10, issue 2, 31-35

Abstract: When people want to simplify their lives, they just eliminate the elements they do not need. That means less elements create room for greater and more creative expression. There is a kind of emancipation in limitation. Less decisions have to be made. People begin to focus inward more, on that organic creativity within the shell, and that is where the pure element is. Minimalism represents a proper reaction to complexity whereas simplicity relies directly on understanding the convolution and this is an important difference. One is about the surface, about the stuff and the other is about our experience and requires a deep appreciation of how things work so as to make them just simple enough to understand. The less is more motto revival in today s world isn t just happening in marketing. It is everywhere and that should not come as a surprise: the same need for seamless experiences and a fast and simple path to the information people want expands into all domains where they are involved and that is everywhere indeed in an increasingly digital and very connected surrounding.

Keywords: Ad Design; Minimalistic Marketing; Simplicity; Minimalism; Creativity (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2019
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