Online Product Localization: Challenges and Solutions in Global Online Marketplaces
George Cosmin Tanase
Romanian Distribution Committee Magazine, 2019, vol. 10, issue 4, 30-34
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Online Marketplaces have become important factors in campaigns, which attract and retain customers. It could be said that the Internet has been the factor that has most influenced the cultural, economic and social changes seen at the beginning of the 21st century. Now, the consumer is the focal point of business activities and the target of Internet strategies. Vendors must market their products with the intention of appealing to the culture of their audience in order to successfully reach their customers.
Keywords: Online Shoppers; International Marketplace; Language; Search Engine (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:10:y:2019:i:4:p:30-34
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