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The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2020, vol. 11, issue 1, 30-34

Abstract: As one of the main privileges of Web 2.0 applications, social commerce is a new trend accelerated by the revaluation taking place over the social media marketing area. This has contributed several utilities such as it enhances customers’ ability to establish a product’s content, to provide social support, to share information, to rate and review customers’ opinions, and to recommend brands. Social commerce could be described as the main online commerce transactions that are empowered and conducted by the facilities of social media and Web 2.0 applications. The importance of this field comes as a result of the rapid growth in social commerce research in recent years.

Keywords: Commerce platforms; Online marketplace; Customer; Social Media (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2020
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