The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2023, vol. 14, issue 1, 19-24

Abstract: With the advancement in technology and the introduction of internet, the traditional electronic data interchange (EDI) has transformed to internet dependent commerce, electronic commerce (e-commerce). E-commerce has enabled users to access services and make transactions from anywhere and anytime. Nowadays e-commerce is continuously moving towards mobile commerce (m-commerce). M-commerce is not an extension of e-commerce but it is a new dimension in the era of new-age marketing. M-commerce has created a new definition in modern-day marketing. It has set new parameters and designed a path for marketing revolution in the future. The ease, comfort, accessibility, and convenience have broadened the outlook of the participants in the industry and widened the scope of business. Driving forces for m-commerce are the factors which will lead to expansion of the technology to a wider market segment. It will help the companies to walk toward a new technological revolution. It will lead to a better connectivity between buyers and sellers, connectivity which will also encompass Business to Business, (B2B), Business to Consumer (B2C), Consumer to Business (C2B), and Consumer to Consumer (C2C). M-commerce provides customers comfort, convenience, and cost-effective ways to fulfill their requirements. It also leads to better linkage between the buyers and sellers.

Keywords: Mobile payments; Software; E-commerce; Technology; Transactions; Connectivity; Customers (search for similar items in EconPapers)
JEL-codes: C88 D83 M31 M37 O33 (search for similar items in EconPapers)
Date: 2023
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