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Social Robots in Organizational Contexts: The Role of Culture and Future Research Need

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2023, vol. 14, issue 3, 25-32

Abstract: The integration of social robots in organizations is on the rise. In the future, an increase in the application of physically embodied robots who socially interact and collaborate with humans is expected. The successful integration of social robots in organizations requires a cultural fit between values embedded in social robots and values lived in the organizational context in which the robot is deployed. A new generation of robots has emerged. Unlike conventional industrial robots that perform repetitive tasks in a delimited area in factories, this relatively new type of robot is characterized by sociality, which means that it has the ability to express emotions, communicate, and learn from other agents. Compared to industrial robots, social robots no longer function as mere “machines†that perform some predefined tasks such as assembling car parts. They are able to cooperate and interact autonomously with human partners to achieve mutual goals based on their cognitive abilities.

Keywords: Social Interaction; Robot Research; Cultural Levels; Communication; Technology Integration (search for similar items in EconPapers)
JEL-codes: C88 D83 M31 M37 O33 (search for similar items in EconPapers)
Date: 2023
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