Marketing Contra to the Trend: Back to basic

John L. Stanton, James B. Wiley and Ferdiand Wirth

Romanian Distribution Committee Magazine, 2011, vol. 2, issue 2, 22-32

Abstract: Coming soon.

Keywords: attributes; consumers; food; locavores; marketing (search for similar items in EconPapers)
JEL-codes: E21 E23 M31 (search for similar items in EconPapers)
Date: 2011
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