The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2012, vol. 3, issue 2, 17-23

Abstract: In online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they can use e-mail or traditional modes of communication (e.g. mail, phone and fax). While, in most cases, customers pay through traditional systems (e.g. credit card, purchasing on account), some Internet shops also offer electronic payment systems. In electronic retailing, according to their merchandise strategies, retailers can be divided into general merchandise and specialty retailers.

Keywords: Online Shops; Market Consolidation; Digital Products; Internet Auctions; Price Comparison Systems; Mobile Commerce; Live Shopping; Umbrella Brand Strategy (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 (search for similar items in EconPapers)
Date: 2012
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