Omni-Channel Retailing

James Rowell

Romanian Distribution Committee Magazine, 2013, vol. 4, issue 2, 12-15

Abstract: Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services available has been extended significantly. However in the last few years it is not the product set that is the area of dynamism, but the ways in which retailers and shoppers are using the internet to purchase goods and services. The most recent expression of this is Omni-Channel Retailing as coined by the John Lewis Partnership (JLP) in the UK.

Keywords: Internet Shopping; Multi-Channels; Customer Benefits and Loyalty (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 (search for similar items in EconPapers)
Date: 2013
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