Marketing the Business Online with Youtube: The Future is Now

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2015, vol. 6, issue 4, 26-29

Abstract: Developing a YouTube marketing strategy is similar to developing any marketing strategy. You need to focus on your customer (audience), your message, your products/services/brand, and the other elements of your marketing mix. Everything has to work together to bring your chosen message to your chosen customer, and generate the desired results. Beyond simple image, the YouTube videos need to carry the same or similar message that you use in your other advertising media. This message is critical to everything you do in your marketing efforts; it should grab your customers attention, tell them how you can solve their problem/meet their needs, and convince them that you offer the best of all available solutions.

Keywords: Customer support mix; advertising; retail promotion; employee communication; recruiting; promotional videos; channel traffic; infomercial; viral (search for similar items in EconPapers)
JEL-codes: L81 L82 L86 M31 M37 (search for similar items in EconPapers)
Date: 2015
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