Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2016, vol. 7, issue 1, 18-21

Abstract: To make good marketing decisions, managers need accurate information about what is happening in the market. They usually can t get all of the information that they d like, but part of their job is to find cost-effective ways to get the information that they really must have. One source is marketing research procedures that develop and analyze new information about a market. Marketing research may involve use of questionnaires, interviews with customers, directly observing customers, experiments, and many other approaches. But most marketing managers have some information needs that would take too long, or cost too much, to address with one-at-a-time marketing research projects. So, in many companies, marketing managers also routinely get help from a marketing information system (MIS) which is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions

Keywords: Marketing research; information technology; communication; coordination; marketing information systems; consumer; responses; scientific methods (search for similar items in EconPapers)
JEL-codes: D83 L86 M31 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://crd-aida.ro/RePEc/rdc/v7i1/3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:7:y:2016:i:1:p:18-21

Access Statistics for this article

More articles in Romanian Distribution Committee Magazine from Romanian Distribution Committee
Bibliographic data for series maintained by Theodor Valentin Purcarea ( this e-mail address is bad, please contact ).