Economics at your fingertips  

Customer Benefit as a Determinant of Repeat Purchasing

George Cosmin Tanase

Romanian Distribution Committee Magazine, 2017, vol. 8, issue 1, 20-23

Abstract: Repeat purchasing is the result of certain constellations of the customer benefit. To develop an understanding of this concept, such constellations must be differentiated. The bonding plays a key role as a behavior determinant. The customer’s repeat purchasing behavior can be differentiated in this sense by whether it would occur without the influence of such a bonding or whether the bonding was decisive. Repeat purchasing in which bonding is not a factor is founded either on the effect of the core offering or on the effect of the ancillary services. Bonding itself is attributed to economic causes or to the effect of rather psychological causes such as trust and commitment.

Keywords: customer bonding; demand; loyalty; ancillary services; differentiated marketing; repurchase; economic effects (search for similar items in EconPapers)
JEL-codes: L20 L80 M31 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Romanian Distribution Committee Magazine from Romanian Distribution Committee
Series data maintained by Theodor Valentin Purcarea ().

Page updated 2017-09-29
Handle: RePEc:rdc:journl:v:8:y:2017:i:1:p:20-23