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Strategies of Entering New Markets

Mihaela Gabriela Belu and Andreea Raluca Caragin ()
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Andreea Raluca Caragin: Bucharest Academy of Economic Studies, Romania

Romanian Economic Journal, 2008, vol. 11, issue 27, 83-98

Abstract: Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.

Keywords: Uppsala Model; Birkinshaw Model; exporting; franchising; licensing; strategic alliances (search for similar items in EconPapers)
JEL-codes: F21 F23 M16 (search for similar items in EconPapers)
Date: 2008
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