The Way to Victory-Using Military Strategies in Business Situations

Bogdan Cernat-Gruici ()
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Bogdan Cernat-Gruici: Bucharest University of Economics, Romania

Romanian Economic Journal, 2008, vol. 11, issue 29, 99-115

Abstract: As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view, competition stands for one of the important factors. The interactions between economic agents become more and more intense, leading to firm cooperation, strategic partnerships, firm cluster and firm networks. However, there are also many ways for companies to engage in conflict. For some companies the most suitable approach to conflict is the attack. I considered a company from the mobile telecommunication sector in Romania and showed how applied military techniques can improve the company’s performance.

Keywords: company warfare; firm strategy; military strategy; aggressive behaviour (search for similar items in EconPapers)
JEL-codes: D74 L21 L22 L25 M21 M31 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:11:y:2008:i:29:p:99-115

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