‘e’ Ability of the emerging organised Indian vegetable and grocery retailers

Paulrajan Rajkumar ()
Additional contact information
Paulrajan Rajkumar: Department of Management Studies, Saveetha Engineering College, Anna University, India

Romanian Economic Journal, 2012, vol. 15, issue 45, 123-142

Abstract: The Indian retail industry is expanding in line with the overall economical growth of the nation. Globally, the retail and distribution sectors have been impacted by a variety of technologies. First and foremost, retailers should have the ability to adapt to new technologies. Though retailers are trying to adopt better, reliable and more sophisticated retail technologies; adoption alone will not yield any profit, market share and business growth. It is possible to draw the benefits of technology, only if the retailer has ability to implement, practice and utilise the same technology. An exploratory study had been carried out with the objective to investigate and understand the underlying abilities to employ and use electronic technology (‘e’ ability) by the Indian grocery and vegetable retailer in the emerging organised retail sector. Organised retailers have been classified in to three types for this exploratory study purpose; viz. the Corporate Retailer, Regional Retailer and Neighbourhood Retailer. Personal interviews and Questionnaires were the research instruments used in this study. The study reveals the current status of and the ability to deploy and utilise electronic equipments, information technology and communication technology by the organised grocery and vegetable retailers. Organisations can only be effective if they have the capability to adapt to new technologies.The automated and fully integrated environment provides retailers with more efficiency in the complex retail business.

Keywords: Retail; Technology; Grocery; Vegetable; India. (search for similar items in EconPapers)
JEL-codes: F14 L81 O14 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rejournal.eu/sites/rejournal.versatech. ... 01/2007/rajkumar.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:15:y:2012:i:45:p:123-142

Access Statistics for this article

Romanian Economic Journal is currently edited by Ioan Popa, PhD

More articles in Romanian Economic Journal from Department of International Business and Economics from the Academy of Economic Studies Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Radu Lupu ().