Institutional isomorphism among nonprofits in cause marketing partnerships

Edgar Alan N. Rayo ()
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Edgar Alan N. Rayo: University of Southeastern Philippines

Romanian Economic Journal, 2012, vol. 15, issue 46bis, 121-136

Abstract: Numerous cases of unsuccessful cause marketing partnerships are caused by nonprofits’ proclivity to modify their motive when pursuing optimal decisions. This study’s main goal is to determine if there exists a significant difference between nonprofit strategic decisions and motive under various game theoretic conditions. The researcher conducted a field experiment among supervisors and managers of nonprofit organizations in the Philippines. Results indicate that nonprofit strategic decisions in the final rounds of Prisoner’s Dilemma and Snowdrift Game have a significant difference with nonprofit motive. The findings explain why a nonprofit optimizes its gains but eventually losses its organizational goals and why it chooses to remain in partnership with a for-profit that has reduced its collaboration effort.

Keywords: goal displacement; game theory; nonprofit motive; nonprofit strategy; strategic alliance (search for similar items in EconPapers)
JEL-codes: C70 D64 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:15:y:2012:i:46bis:p:121-136

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