The Project of ‘Psychological Capitalization’ of the Romanian Wheat

Raluca Hurduzeu and Florentin Gabriel Niculescu

Romanian Economic Journal, 2015, vol. 18, issue 57, 155-166

Abstract: The issue of the price of the wheat at harvesting in connection to high speculation, which is often illegal is a serious problem, with multiple negative effects on national, local and individual level. A campaign against this activity involves a set of tools to act simultaneously. Identifying a psychological problem and differentiated features this study proposes an advertising campaign for capitalizing on the concept of wheat in the collective mentality.

Keywords: visual subliminal message; headline; marketing differentiator; collective mind; advertising campaign (search for similar items in EconPapers)
JEL-codes: M31 M38 Q13 Q18 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:18:y:2015:i:57:p:155-166

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