Some considerations regarding the new trends in marketing approaches

Mihai Diaconescu

Romanian Economic Journal, 2020, vol. 23, issue 77, 2-10

Abstract: This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology. In accordance with these aspects, the paper discusses the characteristics of the micromarketing and of the interactive marketing.

Keywords: Marketing, viral marketing, cyber marketing; micro marketing (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:23:y:2020:i:77:p:2-10

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