Product Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana

Douglas Chiguvi, Sinesisa Khumalo, Ruramayi Tadu, Zenzo. D. Dube and Joe Jazi

Applied Economics and Finance, 2020, vol. 7, issue 1, 21-32

Abstract: The primary objective of the study was to describe the extent to which product differentiation strategies may be used to gain competitive advantage among private tertiary education institutions in Botswana. The study examined how product differentiation strategies may be employed by private tertiary education institutions in order to achieve competitive advantage. The study used descriptive survey research and the findings revealed that the private universities have not done enough to clearly stand out as differentiated universities. The study recommends that the universities need to work together with key stakeholders and continually seek ways to attain competitive advantage through product differentiation.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://redfame.com/journal/index.php/aef/article/download/4631/4804 (application/pdf)
http://redfame.com/journal/index.php/aef/article/view/4631 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfa:aefjnl:v:7:y:2020:i:1:p:21-32

Access Statistics for this article

More articles in Applied Economics and Finance from Redfame publishing Contact information at EDIRC.
Bibliographic data for series maintained by Redfame publishing ().