Inner Mongolia Rural E-Commerce Innovation and Development Practice Path

Gao Zhenqing

Applied Economics and Finance, 2022, vol. 9, issue 2, 42-47

Abstract: Inner Mongolia is located in the northern frontier of China, with a rural population of 7.63 million(note1). It is positioned as the "national production base of green agricultural and livestock products". The rural e-commerce market has great potential and broad development prospects. In the case of COVID-19's normalization of prevention and control, rural e-commerce has become the current solution to better solve the "three rural issues"(note2) and promote the new engine of "double cycle"(note3). This article focuses on the rural e-commerce in Inner Mongolia to promote the Rural Revitalization. It studies the current situation and existing problems of the rural e-commerce in Inner Mongolia, and analyzes its realization path, and then puts forward corresponding countermeasures and suggestions.

Date: 2022
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